Acree Graham

Socialvest

Posted on September 21, 2011 by admin

I scripted this motion graphics video with Matchstic and Socialvest. Socialvest connects consumers, brands and non-profits by letting you donate a percentage of your everyday purchases to the causes you care about.

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YellaWood

Posted on September 17, 2011 by admin

With Armchair, and under the direction of strategist Kenny Ferguson, I wrote copy for Great Southern Wood’s 2011 spring campaign. TV spots directed Yella Fella fans to “straight talk” pages like the one above. The purpose was to leverage YellaWood’s already popular mini movies to sell the product behind them: YellaWood brand pressure-treated wood.

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Yella Fella

Posted on September 17, 2011 by admin

With Armchair, and under the direction of strategist Kenny Ferguson, I wrote copy for Great Southern Wood’s 2011 spring campaign. Emails like the one above directed Yella Fella fans to new episodes about his wild west adventures. The purpose of the spring campaign was to better tie the Yella Fella mini movies to the product they were created to sell: YellaWood brand pressure-treated wood.

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Xeroxmas

Posted on August 29, 2011 by admin

I wrote the introductory memo for Armchair’s irreverently interactive holiday card. Open it here. Creative direction by Stefán Kjartansson.

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Acree Graham | Writer | (919) 624-9544

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