I scripted this motion graphics video with Matchstic and Socialvest. Socialvest connects consumers, brands and non-profits by letting you donate a percentage of your everyday purchases to the causes you care about.

With Armchair, and under the direction of strategist Kenny Ferguson, I wrote copy for Great Southern Wood’s 2011 spring campaign. TV spots directed Yella Fella fans to “straight talk” pages like the one above. The purpose was to leverage YellaWood’s already popular mini movies to sell the product behind them: YellaWood brand pressure-treated wood.

With Armchair, and under the direction of strategist Kenny Ferguson, I wrote copy for Great Southern Wood’s 2011 spring campaign. Emails like the one above directed Yella Fella fans to new episodes about his wild west adventures. The purpose of the spring campaign was to better tie the Yella Fella mini movies to the product they were created to sell: YellaWood brand pressure-treated wood.

I wrote the introductory memo for Armchair’s irreverently interactive holiday card. Open it here. Creative direction by Stefán Kjartansson.

With Matchstic, I wrote copy for The Townhouse’s website, brochure, and magazine ads. The tone had to match the product—high-end Brooklyn condos in a quiet, historic neighborhood. Keep reading.

I’ve contributed to Nerve’s “Tools of Attraction” and “Talking to Strangers.” Keep reading.

I storyboarded videos for Fusionbrands creative kitchen products. With Armchair & Michael Gluzman. Art direction by Kevin Byrd.

“I modern. You modern. Let’s play.” Modern Atlanta ad in Elle Decor’s June 2011 issue. With Armchair. Design by Caroline Bounds. Art Direction by Kevin Byrd. Photos by Caroline Petters.